Shopping Merchants Square, Williamsburg
Merchants Square
A place to shop in Merchants Square, Williamsburg, moderately priced ($$) and worth about 1.5 hours. Best time to go: Afternoon.
Why go
Colonial Revival shopping street at the edge of the Historic Area, with shops, cafes and The Cheese Shop.
It is one of 9 curated places we feature in Williamsburg, alongside 4 sights, 2 activities and 1 place to eat. 6 more of our picks sit within about half a mile in a straight line, so it pairs easily with Wren Building and Bruton Parish Church.
- Type
- Shopping
- Neighborhood
- Merchants Square
- Price
- $$
- Time needed
- 1.5 hr
- Best time
- Afternoon
Nearby
The 6 closest curated picks in Williamsburg, measured as straight-line distance.
- 1Wren Building
The College of William & Mary's oldest building, begun in 1695, closing the west end of Duke of Gloucester Street.
Sight · 0.1 mi straight-line - 2Bruton Parish Church
Working Episcopal church from 1715 on Duke of Gloucester Street, known for its evening concerts and Christmas services.
Sight · 0.2 mi straight-line - 3Governor's Palace
Reconstructed residence of Virginia's royal governors at the head of the Palace Green, with formal gardens and a maze.
Sight · 0.3 mi straight-line - 4Duke of Gloucester Street
The Historic Area's main street, its doors hung with wreaths of fruit, pinecones, shells and dried flowers in December.
Sight · 0.4 mi straight-line - 5Grand Illumination
Colonial Williamsburg's opening of the Christmas season, with candles in windows, music across the Historic Area and fireworks.
Activity · 0.4 mi straight-line - 6Williamsburg Inn
Colonial Williamsburg's 1937 Regency-style hotel, a short walk from Duke of Gloucester Street.
Stay · 0.5 mi straight-line
On these curated routes
Merchants Square is a stop on our Williamsburg & Richmond route. Open it to see the full day-by-day plan.
More to do in Williamsburg
Merchants Square is our only shopping pick in Williamsburg; here is what else we recommend there. See the full Williamsburg guide.
When to go
Average daily highs in Williamsburg run from 45°F in January to 90°F in July; August is usually the wettest month. For Merchants Square itself, we suggest: Afternoon.
Modelled monthly averages for Williamsburg from NASA POWER, not a forecast. Full Williamsburg weather by month.
Getting there
Map links open a live search for Merchants Square, so hours and directions come straight from the map app.
- Coordinates
- 37.27095, -76.70658
- Destination
- Williamsburg, Virginia
Merchants Square: quick answers
How much time do you need at Merchants Square?
Plan on about 1.5 hours at Merchants Square. That is our curated estimate for a typical visit; groups that linger will want more.
When is the best time to visit Merchants Square?
Our pick: Afternoon. Insider tip: Pick up sandwiches at The Cheese Shop for a walk through the Historic Area.
Which TripsCircle routes include Merchants Square?
Merchants Square appears on Williamsburg & Richmond, a curated route you can open on TripsCircle and plan with your group.
Add Merchants Square to your crew's plan
Save it to a shared TripsCircle itinerary, settle the timing with a quick poll, and split the costs with everyone going to Williamsburg.
Plan Williamsburg
- Williamsburg travel guide 9 places
- Best time to visit Williamsburg weather by month
- Williamsburg to Richmond 44 mi straight-line
Lists & regions
Also in Williamsburg
- Busch Gardens Christmas Town Activity
- King's Arms Tavern Food
Curated recommendation, not live listing data. Confirm hours, prices, bookings and access before you go.